Zee Punjabi's latest Punjabi TV channel launched in December 2019. It is a brand new television channel for the Punjabi audience. The channel launched in 2000 (as Alpha TV Punjabi) and 2008 (as Zee Punjabi) is the flagship property of Zee Media Corporation Ltd, a company and a subsidiary of Essel Group.
Zee Punjabi TV channel also participated in the 42nd online e-auction and won the slot. Zee
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